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Our Story
At Begining...
Our story begins with a simple dream: to create a brand that allows children all over the world to enjoy birthday cakes, a dream we’ve had since we started working at the United Nations Children’s Protection Agency!
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We have More bigger goals.
STORY WALL
In 2015
Jofete took root with its first physical store in Hong Kong. It was never just a brand selling party supplies; it was a promise Jocy made to those children. Every glittering balloon, every colorful streamer, every lovely cake topper we create carries a mission: to let every child, no matter where they are, feel the sweetness of a birthday.
Since day one
we’ve held fast to Jocy’s original aspiration: 70% of Jofete’s revenue has been consistently donated to UNICEF. Every purchase from you is not just a preparation for your joyful party, but a warm support for a child far away — helping them get a birthday cake, a moment of joy, and a glimmer of hope amid hardship.
Jofete’s culture
rooted in “Business with love, warmth with responsibility”. We believe parties are not only about celebration, but also about passing on love. We strive to turn every party item into a bridge of care, connecting joyful moments around the world, and fulfilling Jocy’s initial wish: let no child be left out of the sweetness of a birthday.
JOFETE was never built to be just a party brand. For Jocy, it’s a tangible way to turn her UN-inspired vision into reality: ensuring every child, regardless of their circumstances, gets to taste the sweetness of a birthday cake. That’s why, since our very first day of operation, we’ve held an unwavering commitment: 70% of Jofete’s revenue is donated to UNICEF consistently.
